Our History

Pangiter is part of the Henri Reynaud Group, a Portuguese company that has belonged to the same family for four generations.

Henri Reynaud Group was founded in 1933 to represent Hoffmann La Roche. Since then it has developed its commercial activity, representing high quality brands in different markets: hospital, pharmacy, high-end retail, mass market, agriculture and board games. It is a group with a solid commercial experience, a wide network of contacts and strong relationships with customers and suppliers.

The group consists of four commercial companies. Pangiter, in the pharmaceutical market, with personal & beauty care and healthcare products, and in mass market with household products, being also present in perfumeries and online stores. HR in the hospital market, Quelmer in the agricultural market and MEBO in the board games market, with a total of around 50 employees.

It was in the 60’s that Pangiter started its activity of manufacturing and representing brands, in which Pantene brand stands out, launched in the European market with a superior hair care line. Its products were developed both in the mass market channel and among professional hairdressers, with more technical references. The need for specialization in each market originated Pangiter’s pharmacy division, created to represent and develop the brand Vicks in this channel, in partnership with Procter & Gamble in the early 90’s. We have built and diversified our portfolio over the years and became a well known and respected player in the market.

With more than 58 years of experience, accumulated know-how and local knowledge, Pangiter offers a full brand building service in several areas of the Portuguese market. Over the years the company has grown, expanded into new channels and adapted to meet the changing needs of the market and its partners.

It is precisely this long-standing trust that drives it to always do better and go beyond expectations.


Mission and Values


To be the preferred partner of full brand management service in the area of personal & beauty care, healthcare and household products.



Commitment and honesty in the relationship with suppliers, customers and other entities.


Demand and commitment, to exceed partners expectations and to continuously develop shared business.


Accompanying technological innovations, in the search to bring differentiating and value-added products to the Portuguese market.